VINEREAN, Simona - In: Expert Journal of Marketing 1 (2013) 1, pp. 4-16
As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on … long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer … perceptions and the factors that play a role in following a certain behavior over an extended period of time. Attaining a …