OKO, Augustine Egwu Ndu; NNANNA, Ohuonu Okwudiri - In: Expert Journal of Marketing 2 (2014) 1, pp. 37-52
The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front … unprofitable and the required fund for the expansion of infrastructure base of operation is not earned, and serve rendition is as a … result poor. Studying the impact of sales promotion on patronage based on the data sourced and analyzed using Likert …