VINEREAN, Alexandra - In: Expert Journal of Marketing 2 (2014) 1, pp. 53-59
Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with … buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in … presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the …