Scarpa, Ricardo; Thiene, Mara; Marangon, Francesco - Department of Economics, Waikato Management School - 2007
. We use discrete-choice multi-attribute stated-preference data to explore the effect of the collective reputation of … valley of organic orchards”. Data analysis of the panel of discrete responses identifies unobserved taste heterogeneity for … organic, biodynamic and place of origin along with extra variance associated with experimentally designed alternatives. The …