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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : MM"
~person:"Nyadzayo, Munyaradzi"
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Exploring the rise of fandom in contemporary consumer culture
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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