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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : MM"
~subject:"Customer satisfaction"
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Exploring the rise of fandom in contemporary consumer culture
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
Journal of retailing and consumer services
10
International journal of hospitality management
9
The journal of product & brand management
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International journal of contemporary hospitality management
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Innovatives Markenmanagement
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Pakistan journal of commerce and social sciences
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Emerging human and techno-human business management dynamics in a globalized environment
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
2
Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D.
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 785-807
Persistent link: https://www.econbiz.de/10009310364
Saved in:
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