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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : MM"
~subject:"Relationship marketing"
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Search: subject_exact:"Brand relationship"
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Relationship marketing
Brand loyalty
12
Markentreue
12
Beziehungsmarketing
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
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1999-2003
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Andreini, Daniela
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Bergamschi, Mara
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Dessart, Laurence
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Hollebeek, Linda D.
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Johnson, Lester W.
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Kwok, Simon
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Leckie, Civilai
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Meissner, Svenja
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Nyadzayo, Munyaradzi
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Pedeliento, Giuseppe
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Pedersen, Per Egil
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Roeth, Tobias
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Salo, Jari
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Sarkar, Abhigyan
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Sarkar, Juhi Gahlot
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Solem, Birgit Andrine Apenes
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Exploring the rise of fandom in contemporary consumer culture
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
The journal of product & brand management
28
Journal of retailing and consumer services
27
Journal of business research : JBR
19
The journal of brand management : an international journal
18
Asia Pacific journal of marketing and logistics
12
International journal of hospitality management
12
International journal of internet marketing and advertising : IJIMA
8
Customer engagement : contemporary issues and challenges
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Global business review
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Australasian marketing journal
4
European journal of marketing : EJM
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of global marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
2
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Roeth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
3
"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 201-223)
.
2018
Persistent link: https://www.econbiz.de/10011764850
Saved in:
4
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
7
Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D.
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 785-807
Persistent link: https://www.econbiz.de/10009310364
Saved in:
8
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.
;
Wang, Chao
;
Kwok, Simon
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
Saved in:
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