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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Firmenimage"
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Exploring the rise of fandom in contemporary consumer culture
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing theory and practice
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Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
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