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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~subject:"Werbewirkung"
~subject:"sponsorship"
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Werbewirkung
sponsorship
Sponsoring
24
Sponsorship
24
Deutschland
21
Germany
21
Brand management
12
Markenführung
12
Marketing management
12
Marketingmanagement
12
Sportmarketing
7
Sports marketing
7
Football
6
Fußball
6
Advertising effects
4
Automotive industry
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Business ethics
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Corporate Social Responsibility
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Corporate social responsibility
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Eisenbahnunternehmen
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Erfolgsfaktor
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Sports facilities
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Sportstätte
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Success factor
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Theorie
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Theory
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Unternehmensethik
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AWD-Gruppe <Hannover>
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Allianz-Konzern <München>
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Arbeitszufriedenheit
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Bank
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Big event
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Brand image
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Buderus-Aktiengesellschaft <Wetzlar>
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Coca-Cola GmbH
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Competition law
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Consumer goods marketing
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Corporate reputation
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Deutsche Bahn AG
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German
4
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Ahlert, Dieter
1
Burmann, Christoph
1
Hesse, Josef
1
Michael, Bernd M.
1
Möller-Hergt, Gustavo
1
Nitschke, Axel
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Vogel, Verena
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Woisetschläger, David
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Journal of sport management : the official journal of the North American Society of Sport Management
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of sports marketing & sponsorship
12
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
11
International journal of advertising : the review of marketing communications
10
Journal of promotion management : innovations in planning and applied research
8
Psychology & marketing
8
European journal of marketing : EJM
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of marketing communications
5
International journal of internet marketing and advertising : IJIMA
4
International journal of sport finance
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
SpringerLink / Bücher
4
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
Journal of advertising research
3
Journal of nonprofit & public sector marketing
3
Sport management review
3
Springer eBook Collection
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Banque de France bulletin / Quarterly selection of articles
2
DUV / Wirtschaftswissenschaft
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
KulturKommerz
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
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ECONIS (ZBW)
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Effizienzkontrolle von Event-Sponsoring : den Tatsachen ins "Auge" sehen?
Hesse, Josef
;
Möller-Hergt, Gustavo
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 291-302)
.
2007
Persistent link: https://www.econbiz.de/10003511719
Saved in:
2
Ist Sponsoring der Zaubertrank einer starken Marke?
Ahlert, Dieter
;
Vogel, Verena
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 3-29)
.
2006
Persistent link: https://www.econbiz.de/10003334185
Saved in:
3
Erfolgsfaktoren des integrierten Marken-Sponsorings
Michael, Bernd M.
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 33-51)
.
2006
Persistent link: https://www.econbiz.de/10003334187
Saved in:
4
Profilierung von Marken durch Sponsoring und Ambushing : dargestellt am Beispiel der FIFA Fußball-WM 2006
Burmann, Christoph
;
Nitschke, Axel
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 155-179)
.
2006
Persistent link: https://www.econbiz.de/10003334197
Saved in:
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