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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
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FOM-Edition
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Health marketing quarterly
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Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Neuvermessung der Gesundheitswirtschaft
Matusiewicz, David
(
ed.
);
Muhrer-Schwaiger, Marco
(
ed.
)
-
FOM-Hochschule für Oekonomie & Management
-
2017
Persistent link: https://www.econbiz.de/10011528717
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2
Consumer perceived value and consumer loyalty in the healthcare sector
Chahal, Hardeep
;
Kumari, Neetu
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
2
,
pp. 88-112
Persistent link: https://www.econbiz.de/10009248150
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