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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Gabler Edition Wissenschaft"
~source:"econis"
~subject:"Marketingmanagement"
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Strategisches Management
218
Strategic management
156
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63
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60
Wettbewerbsstrategie
24
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Faculty & research / Insead : working paper series
Gabler Edition Wissenschaft
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
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European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
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Business horizons
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International entrepreneurship and management journal
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Macquarie economics research papers
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Springer eBook Collection / Business and Economics
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Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
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Schriften zu Marketing und Management
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World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
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Baltic journal of management
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EuroMed journal of business
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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International journal of hospitality management
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International journal of technology marketing : IJTMkt
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International journal of trade and global markets
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Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
2
Der Transfer der Marktorientierung über Hierarchieebenen : eine empirische Mehrebenenuntersuchung
Kraus, Florian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003752768
Saved in:
3
Crossmedia-Management
Schneider, Martin
-
2007
-
1. Auflage
Persistent link: https://www.econbiz.de/10003530503
Saved in:
4
Markenführungskompetenzen eines identitätsbasierten Markenmanagements : Konzeptualisierung, Operationalisierung und Wirkungen
Blinda, Lars
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515464
Saved in:
5
Shareholder Value-Orientierung im Marketing : Messung und Erfolgsauswirkung
Lüers, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003367704
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6
Technologieorientiertes strategisches Marketing : die Entwicklung eines neuen Bezugsrahmens zur Generierung von Marketingstrategien für technologieorientierte Unternehmen
Thudium, Thomas
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570374
Saved in:
7
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
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8
Managerial beliefs, market contestability and dominant strategic orientation in the eclectic paradigm
Devinney, Timothy Michael
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719454
Saved in:
9
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
Saved in:
10
Strategisches Marketing-Controlling für KMU : Basis für den Erfolg im EU-Binnenmarkt
Gaubinger, Kurt
-
2000
-
1. Aufl
Persistent link: https://www.econbiz.de/10001525033
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