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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Handbuch Kommunikationsmanagement"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
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Search: subject_exact:"Werbeplanung"
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Advertising planning
28
Werbeplanung
28
Internet marketing
13
Online-Marketing
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Advertising media
5
Werbeträger
5
Advertising effects
4
Brand management
4
Direct marketing
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Direktmarketing
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Markenführung
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Search engine
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Suchmaschine
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Werbewirkung
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Zielgruppe
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Consumer behaviour
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Price discrimination
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Koch, Marcus
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Kratel, Harald
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Markarian, Rosa
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Martin, Kelly D.
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Nauerz, Bernd
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Raffel, Sabine
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Sander, Carsten
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Faculty & research / Insead : working paper series
Handbuch Kommunikationsmanagement
Leitfaden Online-Marketing ; [Bd. 1]
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
17
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Springer eBook Collection / Business and Economics
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Akzente
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
European journal of operational research : EJOR
3
Gabler Edition Wissenschaft
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of logistics systems and management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
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ECONIS (ZBW)
28
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1
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909943
Saved in:
2
Crossmedia orchestrieren : glaubwürdig und schnell
Turner, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551772
Saved in:
3
Anforderungen an Crossmedia-Kampagnen
Kratel, Harald
-
2007
Persistent link: https://www.econbiz.de/10003551773
Saved in:
4
Die Kommunikationskanäle
Grimm, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551776
Saved in:
5
Guerilla-Marketing : einfach, überraschend, anders
Holzapfel, Felix
-
2007
Persistent link: https://www.econbiz.de/10003551787
Saved in:
6
Onlinewerbung unterstützt Markenaufbau
Diekmann, Moritz
-
2007
Persistent link: https://www.econbiz.de/10003551832
Saved in:
7
Bannerwerbung : Formate, Erfahrungen und Trends
Sander, Carsten
;
Schott, Alexander
-
2007
Persistent link: https://www.econbiz.de/10003551837
Saved in:
8
Targeted Advertising
Hegge, Ulrich
-
2007
Persistent link: https://www.econbiz.de/10003551838
Saved in:
9
Markenwerbung im Internet
Grether, Mark
;
Markarian, Rosa
-
2007
Persistent link: https://www.econbiz.de/10003551844
Saved in:
10
Kreative Onlinewerbung
Zimmermann, Hansjörg
-
2007
Persistent link: https://www.econbiz.de/10003551845
Saved in:
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