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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of business research : JBR"
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Consumer behaviour"
~subject:"Experiment"
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Gázquez-Abad, Juan Carlos
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Faculty & research / Insead : working paper series
Journal of business research : JBR
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What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of business research : JBR
133
(
2021
),
pp. 98-115
Persistent link: https://www.econbiz.de/10012590174
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