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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of media business studies"
~subject:"Fernsehen"
~subject:"Medienökonomik"
~subject:"Television advertising"
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Fernsehen
Medienökonomik
Television advertising
Fernsehprogramm
5
Television programme
5
Fernsehwerbung
3
Advertising effects
2
Psychology of advertising
2
Television
2
Werbepsychologie
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1
Competition
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Customer satisfaction
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Dienstleistungsqualität
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FCC
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Frauen
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Gender discrimination
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Geschlechterdiskriminierung
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Internal services
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Kundenzufriedenheit
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Men
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Minderheit
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Product quality
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USA
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Verhalten
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audience satisfaction
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media ownership
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moral concerns
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news
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pragmatic concerns
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Lajos, Joseph
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Artero, Juan P.
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Coffey, Amy Jo
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Faculty & research / Insead : working paper series
Journal of media business studies
Journal of advertising research
8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
7
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
5
The journal of media economics
5
International journal of sport finance
4
Arts and the market
3
CESifo working papers
3
JMM : the international journal on media management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
3
Discussion paper / Centre for Economic Policy Research
2
European journal of marketing : EJM
2
IFN working paper
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International screen industries
2
Journal of marketing communications
2
Kyklos : international review for social sciences
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
P / the Rand Corporation
2
Psychology & marketing
2
Reports and papers on mass communication
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sportveranstaltungen zwischen Liga- und Medieninteressen : [Jahrestagung des Arbeitskreises "Sportökonomie" am 14. und 15. April 2000 in Köln]
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Working paper series
2
Zur Ökonomie der Unterhaltungsproduktion
2
A BFI book
1
A Bantam book
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Advertising in new formats and media : current research and implications for marketers
1
American economic journal : a journal of the American Economic Association
1
Annual Marketing Research Conference : contributed papers, 1953
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1
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
2
An exploration of shared services agreements within US local television markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
3
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
4
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
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