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~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Bhavya, Mohan"
~type_genre:"Aufgabensammlung"
~type_genre:"Graue Literatur"
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Showing that "% Off"’ always beats "% more" : using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benef...
Pierre, Chandon
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Bhavya, Mohan
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Jason, Riis
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2014
Persistent link: https://www.econbiz.de/10010480091
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