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~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Boulding, William"
~subject:"Marketing management"
~subject:"Strategic management"
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Marketing management
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Boulding, William
Doz, Yves L.
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Chandon, Pierre
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Faculty & research / Insead : working paper series
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of the Academy of Marketing Science
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Simon Business School working paper
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Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002808200
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2
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
Saved in:
3
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579
Saved in:
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