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~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Gatignon, Hubert A."
~subject:"Marketing"
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi
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Soberman, David A.
;
Gatignon, Hubert A.
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2013
Persistent link: https://www.econbiz.de/10009793455
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