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~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Katona, Zsolt"
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Katona, Zsolt
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Faculty & research / Insead : working paper series
Journal of marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
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2007
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Persistent link: https://www.econbiz.de/10003565217
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CAM : a spreading activation network model of subcategory construction
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
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2006
Persistent link: https://www.econbiz.de/10003406609
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