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~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Plassmann, Hilke"
~person:"Stephen, Andrew T."
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Plassmann, Hilke
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The Routledge companion to strategic marketing
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Obesity and responsiveness to food marketing before and after bariatric surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron-Wisnewsky, Judith
; …
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2021
Persistent link: https://www.econbiz.de/10012431729
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
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Plassmann, Hilke
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2015
Persistent link: https://www.econbiz.de/10010490142
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
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2010
Persistent link: https://www.econbiz.de/10008798231
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Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
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2009
Persistent link: https://www.econbiz.de/10003911117
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