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~isPartOf:"Faculty & research / Insead : working paper series"
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
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Galak, Jeff
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2010
Persistent link: https://www.econbiz.de/10008798231
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Viral marketing : a large scale field experiment
Toubia, Olivier
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Stephen, Andrew T.
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Freud, Aliza
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2009
Persistent link: https://www.econbiz.de/10003911117
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