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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Advertising effects"
~type_genre:"Graue Literatur"
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Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
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2009
Persistent link: https://www.econbiz.de/10003911117
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