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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Brand"
~subject:"Price competition"
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Faculty & research / Insead : working paper series
Journal of business research : JBR
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Asia Pacific journal of marketing and logistics
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A master class in brand planning : the timeless works of Stephen King
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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European journal of marketing : EJM
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Cogent business & management
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EuroMed journal of business
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European journal of marketing
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European journal of operational research : EJOR
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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Informative advertising : additional learning and implications
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380490
Saved in:
2
Note on measuring brand awareness, brand image, brand equity and brand value
Chandon, Pierre
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
Saved in:
3
Informative advertising : additional learning and implications
Soberman, David A.
(
contributor
)
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001890090
Saved in:
4
Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
Saved in:
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