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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Brand management"
~subject:"Retail outlet"
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Brand management
Retail outlet
Sales promotion
6
Verkaufsförderung
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Multivariate Analyse
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Regression analysis
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Regressionsanalyse
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Evolutionary algorithm
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Bradlow, Eric
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Faculty & research / Insead : working paper series
Journal of retailing and consumer services
9
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Journal of marketing research : JMR
4
Journal of retailing
3
The international review of retail, distribution and consumer research
3
Forschungsgruppe Konsum und Verhalten
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INSEAD Working Paper
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
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Journal of Asian finance, economics and business : JAFEB
2
Journal of marketing
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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A reader in marketing communications
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Australasian marketing journal
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Brand the Future : systematische Markenentwicklung im B2B
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Business and Economic Research : BER
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CUDARE working paper series
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California management review
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Consumer behavior analysis : (a) rational approach to consumer choice
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Cutting edge international research
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
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Dienstleistungsnetzwerke
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
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Economic research report
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European journal of marketing : EJM
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European research studies
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Forschungsergebnisse der Wirtschaftsuniversität Wien
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Global business review
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Global journal of business management : GJBM
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Improving marketing strategies for private label products
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
Saved in:
2
The retailer needs to be paid for sophisticated decicions : modelling promotional interactions between consumers, retailers and brand managers
Marks, Robert E.
;
Midgley, David F.
-
2008
Persistent link: https://www.econbiz.de/10003909199
Saved in:
3
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
Saved in:
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