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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Low-cost strategy"
~subject:"Retail outlet"
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Low-cost strategy
Retail outlet
Sales promotion
6
Verkaufsförderung
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Multivariate Analyse
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Multivariate analysis
3
Regression analysis
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Regressionsanalyse
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Marketing
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Advertising effects
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Advertising media
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Evolutionary algorithm
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Food retailing
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Bradlow, Eric
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Hutchinson, J. W.
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Young, Scott
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Faculty & research / Insead : working paper series
Journal of retailing and consumer services
8
Journal of business research : JBR
6
Journal of marketing
4
Journal of retailing
4
Quantitative marketing and economics : QME
4
Journal of marketing research : JMR
3
Consumer behavior analysis : (a) rational approach to consumer choice
2
Forschungsgruppe Konsum und Verhalten
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour : an international research review
2
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Retail supply chain management : quantitative models and empirical studies
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The international review of retail, distribution and consumer research
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2007 Business & Economics Society International Conference ; Vol. 2
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Dienstleistungsnetzwerke
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European journal of marketing : EJM
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Forschungsergebnisse der Wirtschaftsuniversität Wien
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Gabler Edition Wissenschaft
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Global business & economics review
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Handbook of research on applied AI for international business and marketing applications
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Improving marketing strategies for private label products
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Information systems research : ISR
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Instant success series
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of industrial organization
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International journal of market research
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International journal of retail & distribution management
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing : JIMA
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Journal of advertising research
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Journal of business economics : JBE
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Showing that "% Off"’ always beats "% more" : using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benef...
Pierre, Chandon
;
Bhavya, Mohan
;
Jason, Riis
-
2014
Persistent link: https://www.econbiz.de/10010480091
Saved in:
2
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
Saved in:
3
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
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