//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Marketing"
~subject:"Stakeholder"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingstrategie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Stakeholder
Marketing management
28
Marketingmanagement
28
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
6
Theorie
6
Theory
6
Werbewirkung
6
Competitive strategy
5
Wettbewerbsstrategie
5
Eating habit
4
Ernährungsverhalten
4
Market entry
4
Markteintritt
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Strategic management
3
Strategisches Management
3
USA
3
United States
3
Beziehungsmarketing
2
Body weight
2
Food
2
Gewinn
2
Kreislaufwirtschaft
2
Körpergewicht
2
Lebensmittel
2
Marketing theory
2
Marketingtheorie
2
Product design
2
Product differentiation
2
Product recovery
2
Produkt-Recycling
2
Produktdifferenzierung
2
Produktgestaltung
2
Profit
2
Recycling
2
Relationship marketing
2
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Language
All
English
4
Author
All
Smith, N. Craig
2
Bhattacharya, C. B.
1
Drumwright, Minette E.
1
Gatignon, Hubert A.
1
Gentile, Mary C.
1
Kireyev, Pavel
1
Palazzo, Guido
1
Soberman, David A.
1
Xiang, Yi
1
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
SpringerLink / Bücher
73
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
34
Europäische Hochschulschriften / 5
29
European journal of marketing : EJM
25
Journal of strategic marketing
24
Journal of marketing management : MM
22
Springer eBook Collection
21
Gabler Edition Wissenschaft
20
Journal of marketing
18
Marketing intelligence & planning
18
AMS review : official publication of the Academy of Marketing Science
16
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
Journal of the Academy of Marketing Science
16
The journal of business & industrial marketing
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
Business horizons
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of business ethics : JOBE
10
Journal of macromarketing
10
Schriften zu Marketing und Management
10
Hamburger Schriften zur Marketingforschung
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
OECD Health Statistics
9
Cogent business & management
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
Saved in:
2
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
3
Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
-
2010
Persistent link: https://www.econbiz.de/10008807568
Saved in:
4
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->