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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~subject:"Television advertising"
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Marketingmanagement
Online-Marketing
Television advertising
Advertising effects
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Werbewirkung
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Marketing management
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Theorie
5
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5
Psychology of advertising
4
Werbepsychologie
4
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2007-2010
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Stephen, Andrew T.
4
Bart, Yakov
2
Chandon, Pierre
2
Chattopadhyay, Amitava
2
Lajos, Joseph
2
Ordabayeva, Nailya
2
Soberman, David A.
2
Sárváry, Miklós
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Freud, Aliza
1
Galak, Jeff
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Faculty & research / Insead : working paper series
Journal of advertising research
98
Journal of marketing communications
80
International journal of advertising : the review of marketing communications
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Journal of business research : JBR
61
International journal of advertising : the quarterly review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
50
Journal of advertising : official publication of the American Academy of Advertising
43
Journal of promotion management : innovations in planning and applied research
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of promotion management : JPM
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
27
Journal of marketing research : JMR
25
Psychology & marketing
25
European journal of marketing : EJM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
17
Journal of marketing
17
International journal of electronic commerce : IJEC
16
Journal of marketing research
15
SpringerLink / Bücher
15
Journal of current issues and research in advertising
14
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
14
Journal of current issues and research in advertising : JCIRA
12
Journal of the Academy of Marketing Science
12
Electronic commerce research
11
Journal of internet commerce
11
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
The journal of consumer marketing
11
Young consumers : insight and ideas for responsible marketers
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Journal of retailing
10
Marketing : ZFP ; journal of research and management
10
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ECONIS (ZBW)
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1
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
2
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
3
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
4
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
5
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
6
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
7
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
8
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
Saved in:
9
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
Saved in:
10
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
Saved in:
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