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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Multivariate Analyse"
~subject:"Retail outlet"
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Multivariate Analyse
Retail outlet
Sales promotion
6
Verkaufsförderung
6
Multivariate analysis
3
Regression analysis
3
Regressionsanalyse
3
Ladengeschäft
2
Marketing
2
Advertising effects
1
Advertising media
1
Brand management
1
Consumer behaviour
1
Evolutionary algorithm
1
Evolutionärer Algorithmus
1
Food retailing
1
Forecast
1
Inter-firm cooperation
1
Konsumentenverhalten
1
Lebensmitteleinzelhandel
1
Lieferantenmanagement
1
Lieferkette
1
Low-cost strategy
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Niedrigpreisstrategie
1
Prognose
1
Public relations
1
Social Web
1
Social web
1
Supplier relationship management
1
Supply chain
1
Theorie
1
Theory
1
Unternehmenskooperation
1
Werbeträger
1
Werbewirkung
1
Öffentlichkeitsarbeit
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English
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Bradlow, Eric
2
Chandon, Pierre
2
Hutchinson, J. W.
2
Young, Scott
2
Galak, Jeff
1
Stephen, Andrew T.
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Faculty & research / Insead : working paper series
Journal of retailing and consumer services
3
Forschungsgruppe Konsum und Verhalten
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Consumer behavior analysis : (a) rational approach to consumer choice
1
Dienstleistungsnetzwerke
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
1
INSEAD Working Paper
1
Improving marketing strategies for private label products
1
Instant success series
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of Islamic marketing : JIMA
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Research
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
SpringerLink / Bücher
1
The journal of applied business research
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
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2
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
Saved in:
3
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
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