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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Retail outlet"
~subject:"Theorie"
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Retail outlet
Theorie
Sales promotion
6
Verkaufsförderung
6
Multivariate Analyse
3
Multivariate analysis
3
Regression analysis
3
Regressionsanalyse
3
Ladengeschäft
2
Marketing
2
Advertising effects
1
Advertising media
1
Brand management
1
Consumer behaviour
1
Evolutionary algorithm
1
Evolutionärer Algorithmus
1
Food retailing
1
Forecast
1
Inter-firm cooperation
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Konsumentenverhalten
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Lebensmitteleinzelhandel
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Lieferantenmanagement
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Lieferkette
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Low-cost strategy
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Markenführung
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Marketing management
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Marketingmanagement
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Niedrigpreisstrategie
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Prognose
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Public relations
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Social Web
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Social web
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Supplier relationship management
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Supply chain
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Theory
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Unternehmenskooperation
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Werbeträger
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Werbewirkung
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Bradlow, Eric
2
Chandon, Pierre
2
Hutchinson, J. W.
2
Young, Scott
2
Marks, Robert E.
1
Midgley, David F.
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Faculty & research / Insead : working paper series
Journal of retailing and consumer services
7
Gabler Edition Wissenschaft
6
European journal of operational research : EJOR
5
Journal of business research : JBR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing
4
Journal of marketing research : JMR
4
Quantitative marketing and economics : QME
4
American journal of agricultural economics
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of promotion management : JPM
3
Journal of retailing
3
Journal of the Operational Research Society : OR
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
CESifo working papers
2
CUDARE working paper series
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
European journal of marketing : EJM
2
Forschungsgruppe Konsum und Verhalten
2
Handelsforschung
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of industrial organization
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
SFB 649 discussion paper
2
SpringerLink / Bücher
2
4OR : a quarterly journal of operations research
1
Agribusiness : an internat. journal
1
Agricultural economics
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Beiträge der Fachhochschule für Wirtschaft
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Birkbeck working papers in economics and finance : BWPEF
1
CARESS working paper
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Channel strategies and marketing mix in a connected world
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
Saved in:
2
The retailer needs to be paid for sophisticated decicions : modelling promotional interactions between consumers, retailers and brand managers
Marks, Robert E.
;
Midgley, David F.
-
2008
Persistent link: https://www.econbiz.de/10003909199
Saved in:
3
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
Saved in:
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