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~isPartOf:"Fallstudien zur Unternehmensführung"
~isPartOf:"Working paper series / Department of Agriculture and Resource Economics and Policy, California Agricultural Experiment Station, University of California"
~subject:"Marketingmanagement"
~subject:"Softdrink-Industrie"
~subject:"United States"
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Marketingmanagement
Softdrink-Industrie
United States
Soft drink industry
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1968-1986
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Advertising
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Competitive strategy
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Deutschland
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Estimation theory
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Fallstudien zur Unternehmensführung
Working paper series / Department of Agriculture and Resource Economics and Policy, California Agricultural Experiment Station, University of California
Case studies on MNCs in India
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Journal of economics & management strategy : JEMS
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CSIO working papers
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Coopetition strategy : theory, experiments and cases
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China agricultural economic review : publ. in association with the China Agricultural University
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Colección Alternativas
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Die Organisation in unruhigen Zeiten : über die Folgen von Strukturwandel, Veränderungsdruck und Funktionsverschiebung
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Discussion paper series / CIS Middle Europe Centre, London Business School
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Economia e management
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Economics of Industry Group
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Energy : the international journal ; technologies, resources, reserves, demands, impact, conservation, management, policy
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Strategisches Management : Fallstudie Bionade GmbH
Wittberg, Volker
;
Vieselmeier, Vanessa
- In:
Fallstudien zur Unternehmensführung
,
(pp. 3-20)
.
2008
Persistent link: https://www.econbiz.de/10003745368
Saved in:
2
Estimating Coke and Pepsi's price and advertising strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
-
1998
-
Rev
Persistent link: https://www.econbiz.de/10001366878
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