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~isPartOf:"Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"International market entry"
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Journal of fashion marketing and management
138
Journal of retailing and consumer services
69
Journal of business research : JBR
59
Journal of global fashion marketing : JGfM
37
International journal of consumer studies
25
International business review : the official journal of the European International Business Academy
22
International journal of retail & distribution management
19
Asia Pacific journal of marketing and logistics
15
Cogent business & management
15
International journal of business and globalisation : IJBG
14
The international review of retail, distribution and consumer research
14
Young consumers : insight and ideas for responsible marketers
14
International journal of retail and distribution management
13
The journal of brand management : an international journal
12
The journal of product & brand management
11
Psychology & marketing
10
International marketing review
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
European journal of international management : EJIM
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
Transportation research / E : an international journal
8
International journal of emerging markets
7
Journal of international management
7
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
7
Cleaner and responsible consumption
6
International journal of advertising : the review of marketing communications
6
International journal of production economics
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of marketing management : MM
6
Journal of risk and financial management : JRFM
6
Qualitative market research : an international journal
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
Technological forecasting & social change : an international journal
6
Australasian marketing journal
5
Baltic journal of management
5
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ECONIS (ZBW)
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1
Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
2
Fashioning the future generation : Generation Z Indian consumers' attitudes towards Western and Indian fashion
Bardey, Aurore
;
Mehdiratta, Utkarsha
;
Turner, Rose
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 19-48)
.
2023
Persistent link: https://www.econbiz.de/10013543371
Saved in:
3
A closer look at the menswear market in brazil
Sandes, Fábio Shimabukuro
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 49-72)
.
2023
Persistent link: https://www.econbiz.de/10013543374
Saved in:
4
The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun
;
Nair, Sumesh
;
Rasul, Tareq Faizur
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 73-98)
.
2023
Persistent link: https://www.econbiz.de/10013543383
Saved in:
5
Afloat in a changing COVID-19 world : the rise of artisanal fashion in India for brand story relevance in challenging times
Kay, Pandora
;
Young, Caroline
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 99-159)
.
2023
Persistent link: https://www.econbiz.de/10013543389
Saved in:
6
Towards understanding how Nigerian fashion brands influence customer purchasing behaviour : a case study of Nigerian fashion brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
Saved in:
7
The rise of female empowerment in Egypt : the fashion psychology behind their attire and armour
Nessim, Yasmina
;
Bardey, Aurore
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 213-240)
.
2023
Persistent link: https://www.econbiz.de/10013543398
Saved in:
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