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~isPartOf:"Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives"
~subject:"Brand image"
~subject:"International market entry"
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Brand image
International market entry
Fashion
10
Mode
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Bekleidungsindustrie
6
Clothing industry
6
Consumer behaviour
6
Konsumentenverhalten
6
Emerging economies
3
Schwellenländer
3
Africa
2
Afrika
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Asia
2
Asien
2
Brand management
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Economic development
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Entwicklung
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Fashion marketing
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Frauen
2
India
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Indien
2
Markenführung
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Markenimage
2
Sustainability
2
Textile distribution
2
Textilhandel
2
Women
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Artificial intelligence
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Artisanal
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Asian and African
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Big Data
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Big data
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Brand architecture
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Brand portfolio
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Brand value
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English
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Joseph, Damilola
1
Kay, Pandora
1
Young, Caroline
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Journal of business research : JBR
25
Journal of fashion marketing and management
24
International business review : the official journal of the European International Business Academy
22
Journal of retailing and consumer services
12
Journal of global fashion marketing : JGfM
10
International journal of business and globalisation : IJBG
9
International marketing review
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
European journal of international management : EJIM
7
Journal of international management
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
The journal of brand management : an international journal
6
Baltic journal of management
5
Cogent business & management
5
International journal of emerging markets
4
International journal of retail & distribution management
4
Journal of East-West business
4
Psychology & marketing
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Emerging markets, finance and trade : EMFT
3
European journal of marketing : EJM
3
International journal of globalisation and small business : IJGSB
3
Journal of East European management studies : JEEMS
3
Journal of Islamic marketing
3
Journal of international marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of promotion management : JPM
3
Argumenta oeconomica
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Asian business & management
2
Australasian marketing journal
2
Business research quarterly : BRQ
2
Cogent economics & finance
2
Country of origin effect : looking back and moving forward
2
Economic modelling
2
European research on management and business economics
2
Gadjah Mada international journal of business
2
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Afloat in a changing COVID-19 world : the rise of artisanal fashion in India for brand story relevance in challenging times
Kay, Pandora
;
Young, Caroline
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 99-159)
.
2023
Persistent link: https://www.econbiz.de/10013543389
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2
Towards understanding how Nigerian fashion brands influence customer purchasing behaviour : a case study of Nigerian fashion brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
Saved in:
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