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~isPartOf:"Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives"
~subject:"Brand management"
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
The journal of brand management : an international journal
8
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
4
Journal of international consumer marketing
3
The journal of product & brand management
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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AMS review : official publication of the Academy of Marketing Science
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Berichte aus der Betriebswirtschaft
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Cogent business & management
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Düsseldorf working papers in applied management and economics
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ERIM report series research in management
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Essays on interfirm and intrafirm brand combinations
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European Sport management quarterly : ESMQ
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European journal of marketing
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European journal of operational research : EJOR
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European research on management and business economics
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European research studies
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Fashion branding and communication : core strategies of European luxury brands
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Forum Produkt- und Produktionsmanagement
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Health marketing quarterly
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Innovatives Markenmanagement
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International journal of business
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International journal of entrepreneurship and small business
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International journal of hospitality management
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International journal of industrial organization
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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International marketing ; Vol. V
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International marketing in the fast changing world
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Afloat in a changing COVID-19 world : the rise of artisanal fashion in India for brand story relevance in challenging times
Kay, Pandora
;
Young, Caroline
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 99-159)
.
2023
Persistent link: https://www.econbiz.de/10013543389
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