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~isPartOf:"Fashion branding and communication : core strategies of European luxury brands"
~subject:"Deutschland"
~subject:"Markenführung"
~subject:"Marketingmanagement"
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Fashion branding and communication : core strategies of European luxury brands
The journal of brand management : an international journal
54
Journal of business research : JBR
22
European journal of marketing : EJM
15
The journal of product & brand management
15
SpringerLink / Bücher
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International studies of management and organization
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Corporate communications : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper series / Bradford University School of Management
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Corporate reputation review : an international journal
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Harvard business review : HBR
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Journal of strategic marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Asia Pacific journal of marketing and logistics
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International journal of contemporary hospitality management
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Journal of general management
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Manual of international marketing
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The journal of business & industrial marketing
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The marketing review
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Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate social responsibility and environmental management
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Family business review : journal of the Family Firm Institute
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Foundations of corporate heritage
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Gabler research
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Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Marken- und Produktmanagement
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Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10012498302
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2
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
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