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~isPartOf:"Fashion branding and communication : core strategies of European luxury brands"
~type_genre:"Aufsatz im Buch"
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Fashion branding and communication : core strategies of European luxury brands
Advances in corporate branding
6
Building corporate identity, image and reputation in the digital era
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Foundations of corporate heritage
3
Reputation Management
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The Routledge companion to contemporary brand management
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Brand management in emerging markets : theories and practice
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Sustainable Marketing Management : Grundlagen und Cases
2
The Oxford handbook of corporate reputation
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Trademarks, brands, and competitiveness
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Africapitalism : rethinking the role of business in Africa
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Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Best practice der Markenführung
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Brand management ; Vol. 4
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Brand the Future : systematische Markenentwicklung im B2B
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Branded spaces : experience enactments and entanglements
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Business architecture management : architecting the business for consistency and alignment
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Communicating corporate social responsibility : perspectives and practice
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Contemplating corporate marketing, identity and communication
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Contemporary thoughts on corporate branding and corporate identity management
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Employer branding for competitive advantage : models and implementation strategies
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Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
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Handbook of marketing and finance
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Handbook of research on effective advertising strategies in the social media age
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Marketing management : a cultural perspective
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Marketing theory and applications ; 2012=Vol. 23
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New perspectives on critical marketing and consumer society
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Positive design and appreciative construction : from sustainable development to sustainable value
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Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
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Sustainable branding : ethical, social, and environmental cases and perspectives
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Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
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Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
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(pp. 73-99)
.
2017
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