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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~person:"Hagen, Jan U."
~person:"Pattinson, Hugh M."
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Business-to-business marketing management : strategies, cases and solutions
1
Journal of customer behaviour
1
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ECONIS (ZBW)
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New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
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Fehler im System
Hagen, Jan U.
;
Plötner, Olaf
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
10
,
pp. 82-89
Persistent link: https://www.econbiz.de/10010422107
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