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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~person:"Lay, Philip"
~subject:"United States"
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
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Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
4
,
pp. 20-30
Persistent link: https://www.econbiz.de/10003822118
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