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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~language:"eng"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Field guide to case study research in business-to-business marketing and purchasing
The journal of business & industrial marketing
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Advances in services marketing
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Business relationship management and marketing
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Entrepreneurship in international marketing
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Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
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Innovation in pricing : contemporary theories and best practices
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International business development : a concise textbook focusing on international B-to-B contexts
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Services, experiences and innovation : integrating and extending research
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Stochastic modelling in innovative manufacturing : proceedings, Cambridge, UK, July 21 - 22, 1995
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A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
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(pp. 147-166)
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2014
Persistent link: https://www.econbiz.de/10011413779
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