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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~subject:"Beziehungsmarketing"
~subject:"Book trade"
~subject:"Webanalyse"
~type_genre:"Case study"
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Field guide to case study research in business-to-business marketing and purchasing
HMD : Praxis der Wirtschaftsinformatik
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Auf dem Weg zur Integration Factory : Proceedings der DW 2004 - Data Warehousing und EAI
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Cases on innovations in educational marketing : transnational and technological strategies
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Customer-centric marketing strategies : tools for building organizational performance
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E-business and telecommunications : 4th international conference ; revised selected papers
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Electronic retailing
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Harvard business review : HBR
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New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
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