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~isPartOf:"Financial markets and portfolio management"
~isPartOf:"The service industries journal"
~person:"O'Loughlin, Deirdre"
~subject:"Dienstleistungsqualität"
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Financial markets and portfolio management
The service industries journal
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Services branding: revealing the rhetoric within retail banking
O'Loughlin, Deirdre
;
Szmigin, Isabelle
- In:
The service industries journal
27
(
2007
)
3/4
,
pp. 435-452
Persistent link: https://www.econbiz.de/10003501969
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