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~isPartOf:"Flagship marketing : concepts and places"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of product & brand management"
~person:"Baghi, Ilaria"
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Baghi, Ilaria
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Flagship marketing : concepts and places
Springer eBook Collection
The journal of product & brand management
Luxury marketing : a challenge for theory and practice
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The journal of brand management : an international journal
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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
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