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~isPartOf:"Forschungsbeiträge zum strategischen Management"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~source:"econis"
~subject:"Konsumentenverhalten"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
Consumer behaviour
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Globalisierung
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Globalization
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International marketing
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Internationales Marketing
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Kundenorientierung
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Produktmanagement
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Transaction costs
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Keburia, Nino
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Forschungsbeiträge zum strategischen Management
Management science : journal of the Institute for Operations Research and the Management Sciences
Arbeitspapiere der Nordakademie
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Discussion paper / Centre for Economic Policy Research
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Ross School of Business working paper series
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Working paper
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ECONIS (ZBW)
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Effects of customer taste convergence on international marketing product strategies : a transaction cost-based analysis
Keburia, Nino
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2010
Persistent link: https://www.econbiz.de/10013437801
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