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~isPartOf:"Forschungsgruppe Konsum und Verhalten"
~person:"Diehl, Sandra"
~subject:"Advertising effects"
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Advertising effects
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Diehl, Sandra
Koinig, Isabell
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Forschungsgruppe Konsum und Verhalten
International journal of advertising : the quarterly review of marketing communications
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Cutting edge international research
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Electronic retailing
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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International advertising and communication : current insights and empirical findings
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Journal of current issues and research in advertising
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Marktpsychologie
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
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2016
Persistent link: https://www.econbiz.de/10011429121
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