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~isPartOf:"Foundations and trends in marketing : FTMKT"
~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Loyalty program"
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Loyalty program
Sales promotion
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Consumer behaviour
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12
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price promotion
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Dorotic, Matilda
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Foundations and trends in marketing : FTMKT
Journal of marketing
Journal of retailing and consumer services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of retailing
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Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
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Journal of revenue and pricing management
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Journal of economics & management strategy : JEMS
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Operations research
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Pricing tactics, strategies, and outcomes ; Vol. 2
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The Rand journal of economics
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The economic journal : the journal of the Royal Economic Society
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
2
Optimal desing of consumer contest
Liu, De
;
Geng, Xianjun
;
Whinston, Andrew B.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003565700
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