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~isPartOf:"Foundations and trends in marketing : FTMKT"
~language:"eng"
~subject:"Loyalty program"
~subject:"Preismanagement"
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Foundations and trends in marketing : FTMKT
Journal of retailing
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Journal of business research : JBR
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Journal of retailing and consumer services
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Journal of marketing
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European journal of operational research : EJOR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Quantitative marketing and economics : QME
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The journal of product & brand management
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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Information systems research : ISR
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International journal of hospitality management
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Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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Journal of revenue and pricing management
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The international review of retail, distribution and consumer research
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of production economics
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International journal of production research
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International journal of retail & distribution management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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The journal of consumer marketing
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Agribusiness : an internat. journal
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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International journal of advertising : the review of marketing communications
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International journal of industrial organization
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International journal of market research
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
2
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
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