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~isPartOf:"Foundations and trends in marketing : FTMKT"
~language:"eng"
~subject:"Loyalty program"
~subject:"United States"
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Loyalty program
United States
Sales promotion
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Verkaufsförderung
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Beziehungsmarketing
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Kundenbindungsprogramm
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Dorotic, Matilda
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Foundations and trends in marketing : FTMKT
Journal of retailing and consumer services
10
Journal of promotion management : JPM
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Journal of retailing
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Journal of business research : JBR
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Working paper / National Bureau of Economic Research, Inc.
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American journal of agricultural economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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European journal of operational research : EJOR
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International journal of sport management and marketing : IJSMM
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Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Psychology & marketing
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Report / Marketing Science Institute
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Vision : the journal of business perspective
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European journal of marketing : EJM
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Information systems research : ISR
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International journal of contemporary hospitality management
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of revenue and pricing management
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Journal of the Operational Research Society : OR
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The American economic review
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The journal of personal selling & sales management : JPSSM
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A Ronald Press Publication
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Advances in information systems and management science
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Agribusiness : an internat. journal
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American business review
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An Economic Research Service report
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Australasian marketing journal
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Business horizons
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Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
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2
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
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