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~isPartOf:"Foundations and trends in marketing : FTMKT"
~subject:"B-to-B-Marketing"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Foundations and trends in marketing : FTMKT
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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
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