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~isPartOf:"Franchising globally : innovation, learning and imitation"
~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Journal of business research : JBR"
~person:"Matanda, Margaret J."
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Matanda, Margaret J.
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Franchising globally : innovation, learning and imitation
International entrepreneurship and management journal
Journal of business research : JBR
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
2
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
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