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~isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
~subject:"Markenartikel"
~subject:"Preis"
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Helmig, Bernd
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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"Variety seeking behavior" als Motiv des Markenwechsels beim Kauf von Konsumgütern : Ergebnisse einer empirischen Studie
Helmig, Bernd
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1996
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