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~isPartOf:"From Little's law to marketing science : essays in honor of John D.C. Little"
~person:"Neslin, Scott A."
~person:"Svensson, Göran"
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From Little's law to marketing science : essays in honor of John D.C. Little
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Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
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