//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Frontiers in health policy research"
~isPartOf:"Health marketing quarterly"
~subject:"Pharmaceutical industry"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Pharmaceutical industry
USA
Direct marketing
35
Direktmarketing
35
Arzneimittel
32
Pharmaceuticals
32
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
15
Konsumentenverhalten
15
Pharmaindustrie
14
United States
9
Internet marketing
7
Online-Marketing
7
prescription drugs
6
Physicians
5
Ärzte
5
DTC advertising
4
Patienten
4
Patients
4
direct-to-consumer advertising
4
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
3
physicians
3
prescription drug advertising
3
Bibliometrics
2
Bibliometrie
2
Direct-to-consumer advertising
2
Gesundheitsversorgung
2
Health care
2
Internet
2
Jugendliche
2
Mental disorder
2
Psychische Krankheit
2
Risiko
2
Risk
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Language
All
English
22
Author
All
Aikin, Kathryn J.
3
Sullivan, Helen W.
2
Alperstein, Neil M.
1
An, Soontae
1
Berktold, Jennifer
1
Berndt, Ernst R.
1
Betts, Kevin R.
1
Bhutada, Nilesh S.
1
Blose, Julia E.
1
Broekemier, Gregory M.
1
Brown, Jane D.
1
Burke, Panne
1
Burkink, Tim J.
1
Cook, Christopher L.
1
Crawley, Lavera M.
1
Delbaere, Marjorie
1
Delorme, Denise E.
1
Donohue, Julie M.
1
Epstein, Arnold M.
1
Fogel, Joshua
1
Fogel, Joshua A.
1
Frank, Richard G.
1
Hagenbuch, David
1
Helme, Donald W.
1
Hisaw, Lisa
1
Hoverman, Victoria J.
1
Huh, Jisu
1
Illes, Judy
1
Jiang, Pingjun
1
Jin, Hyun Seung
1
Joseph, Mathew
1
Kiernicki, Kristen
1
Koku, Paul Sergius
1
Loudon, David
1
Love, Brad
1
Mack, Rhonda W.
1
Mackert, Michael
1
Mannis, Shane
1
McKeever, Robert
1
Megehee, Carol M.
1
more ...
less ...
Published in...
All
Frontiers in health policy research
Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of advertising research
4
Journal of global marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Direct marketing : an international journal
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
The journal of law & economics
3
Working paper / National Bureau of Economic Research, Inc.
3
American journal of agricultural economics
2
European journal of operational research : EJOR
2
IFM-Materialien
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Interactive and multi-channel marketing
2
International journal of pharmaceutical and healthcare marketing
2
Journal of business & economics research
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Advertising in developing and emerging countries : the economic, political and social context
1
Agricultural and resource economics review : ARER
1
Akron business and economic review
1
Applied economics
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Beiträge des Instituts für Empirische Wirtschaftsforschung
1
Bridging the gap between advertising academia and practice
1
Business and human rights
1
Chatham House series on change in American politics
1
Contemporary economics
1
Corporate reputation review : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Discussion paper / Centre for Economic Policy Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
5
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
6
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
7
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
8
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
9
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
10
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->